If you don’t understand something you've written, how can you expect your readers to understand it? I make copy clear and concise, fixing errors and ensuring the final product leaves a lasting impression. I do this by....
Writing engaging headlines, standfirsts, picture captions and pull quotes
Identifying and correcting errors in spelling, punctuation and grammar
Ensuring the content is fair, accurate and contemporaneous
Removing any repetitive content and clearing up ambiguities
Identifying and fixing potential issues with picture selection
Fitting content to the layout by reducing over matter and resolving unsightly layout issues
Giving proofs a final and thorough read-through prior to publication